In the psychology of marketing and consumer behaviour, social proof is a concept used to describe the actions and behaviour of consumers when exposed to online stories and experiences. In essence this is an outside voice or voices expressing what...
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Over the past five years I’ve come to learn most about building an online reputation from those who actually do it. I can read journal articles, news stories, industry research papers and blogs, like this one, but the greatest education...
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I’ve come to realise one very important difference between businesses that value their reputation and those that don’t. In essence it boils down to one very critical factor, that if managed correctly, garners significant returns, while if done incorrectly can be...
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I’ve written a lot about reviews – the great ones, the good ones, and dreadful ones. I’ve written about their appeal to consumers and the many benefits they hold for businesses. In this industry I fully admit that I am learning all...
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So, we are almost at the end of series 2 of Lockdown and the reviews aren’t quite as positive as series 1. Where the first series created a sense of connection and togetherness against a formidable foe, resulting in a...
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Working in the reviews industry is never light on surprises and constantly provides proof of what a diverse and incredible species human beings are. At their core reviews are stories, tales and observations of experiences with products and services. They...
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I read an interesting article online recently that confirmed many of the things I already thought about a particular kind of negative review – the unreasonable one – and how useful and powerful they are for the businesses that receive...
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There are some professions that get a rough deal  – that are perceived by some in negative ways because of past experiences or through word of mouth. Tradespeople are one such sector and in my opinion the vast majority of...
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I’ve been thinking about virtual space for a while – not only because it is the strange, necessary and contested space of digital marketing – but because of the disappointing manner in which some of the more gargantuan online entities...
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One of the questions I will regularly be asked about NoCowboys is, what is the difference between what we do and a jobs site? It’s a good question and one that illustrates the contrast between online reputation marketing and leads apportioned from...
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