Great Britain’s royal family are no strangers to scandal and over the years has assembled top notch PR experts to control and spin unsavoury events and in doing so, continue to garner popular support throughout the UK and the rest...
It’s important to remember that reviews are a subjective opinion of a consumer’s experience of a service or product, and for other consumers reading reviews, they don’t just focus on the number of stars – they read the text of...
Irish rock group, U2 were in New Zealand last week with their Joshua Tree tour – celebrating the album of the same name released in 1987. To Kiwis it’s one of their more fondly held albums, mainly because of the...
It’s been a practice that a number of businesses have carried out for years, but a decision in the Auckland District Court last month puts into sharp focus the importance, and indeed, the legal requirement of presenting website reviews honestly...
Since 2006, NoCowboys has been New Zealand’s leader in authenticated consumer reviews. With a robust and thorough feedback verification system, consumers can trust that the feedback they rely so heavily on is genuine and authenticated. For registered businesses, accumulating reviews...
Is there anything that raises the ire of certain Northern Hemisphere rugby critics and fans more than the All Blacks’ haka? Whenever the World Cup rolls around it’s always the same, tired, ignorant, and insensitive criticisms of a tradition of...
I read many, many articles, news stories, reports and academic papers about online consumer reviews. A casual Google search will bring up thousands of observations about the greatest consumer motivation to connect with businesses – legitimate, authenticated online feedback. Sometimes...
Reputations are fragile things – they take many years to forge and can be destroyed in a heartbeat. In public life there has been a massive recent shift in the way that certain reputations are perceived and while some villains prosper,...
Well, if there’s anything to make anyone feel a little bit older, it’s the sooner than expected arrival of the latest installment of the Rugby World Cup. Without giving away my age, I can vividly remember trooping along to Lancaster...
Recently I was reading an article on business.com that got me thinking about a word that really describes the nature and vitality – as well as the huge importance of online reviews: ethical. I’ve talked before about trust and transparency and...
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Marketing a reputation in boom times and bust
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