Everybody knows about scammers, fakers, peddlers, and fraudsters. Unfortunately, it’s a common feature of the internet. But it’s easy to spot and always best to go with your first instinct – if it’s suspect – it is. For over a year NoCowboys...
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Online consumer reviews can make or break a business. Transparency and immediacy means that consumers want to see reviews before they will make contact with a business. No reviews? Lost customers, and no business can survive if they are not actively...
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The latest research by BrightLocal says that more than ever consumers are actively seeking online reviews before deciding which business to contact. The research establishes just how essential an online reputation is for every business, big or small. Since 2011 the “Local Consumer Review Survey”...
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Many businesses spend a lot of money on AdWords to try to gain an edge over their competitors and fail to do the one thing that is of even greater value – owning their own business name on Google. Sometimes...
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Reviews left by consumers are of great value to your business – they build trust, create transparency, and cement the power of your reputation online to maintain and advance your future well-being. When 90 percent of online visitors are driven...
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As the acceptance of the value of online reviews increases for all businesses, opportunities arise for fraudulent vendors to reach out to business owners soliciting fake reviews, promising big returns for little capital outlay. The return is actually untold damage...
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The whole point of a solid reputation online is that it is transparent and believable to the consumers reading reviews about your business. If a consumer doubts their validity – then they are worth nothing. Recently the New Zealand Herald...
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Recently a high profile Kiwi TV personality went public about a dissatisfying experience with a tradie he had found online. He said he was attracted by the number of positive reviews in making his choice but there was a huge factor...
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I get to hear a lot of questions about online reputation marketing and I expect to. It makes sense. While online reviews have been around for over a decade, the power they can have for businesses is only now being...
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It may seem like a good idea – get yourself a deal and do a tradie a favour – but cash jobs are never that smart and the outcomes can be disastrous. There’s a saying about taxes – something about...
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