Survey results published in the US last month cement the absolute dominance of online reviews and star ratings driving consumer behaviour. 6500 consumers were surveyed by PowerReviews and for the first time the findings indicated a substantial shift in the values consumers...

There are some decisions that really should be worked out with a hell of a lot more thought and consideration. Freezing public sector salaries after the budget last month is one of them. Now we face the prospect of nurses striking...

Your reviews are online to reassure your customers; to provide them with the peace-of-mind they require to consider even picking up the phone and making contact but as a business owner, it’s imperative you ask your customers a few questions...

As always, I spent a few hours this week perusing the internet to see what new trends are emerging in marketing, consumer behaviour, and online reviews. A lot of it is just confirmation of what I already know but I...

Since 2006 NoCowboys has given Kiwi consumers the essential information they desire before contacting businesses and at the same time we have been instrumental in helping thousands of New Zealand businesses grow and substantially increase their customer bases. The driving...

Over the years I’ve seen a number of business owners make one of the biggest marketing mistakes without thinking of the consequences to their business and it’s so easily avoidable. Marketing a reputation is not something that you turn off because...

Last week I read an article on The Guardian about the backlash that a reviewer had experienced over their career of opining on television shows and movies and I saved the link because I wanted to come back to it. That night the...

The word iconic is terribly overused and often misapplied but for some reason it fits exactly when I think of the winner of this year’s Reader’s Digest’s annual Trusted Brands survey.  Ask any kid and they will tell you that one...

We have known this for years and the research affirms it year in and year out – consumers aren’t just taken in by 4 and 5 star ratings – they want to read the actual reviews themselves. An article I read this...

I’ve been involved in online marketing and the review industry for a number of years and if there is one constant I hear from business owners, it is frustration about getting their customers to review their business. I’ve learned a...