Each year BrightLocal releases its much respected Local Consumer Review Survey. Since 2010 it has become an important tool for analysing consumer behaviour and online reviews. The 2018 survey, released this week, indicates some interesting shifts in consumer expectations regarding...
It really is the strangest thing when the most successful team in world sport comes under so much attack, after a few less than stellar performances. It’s stranger still when that team is the All Blacks and those leading the...
One of the most surprising thing to me when talking to business owners is the large percentage that do not do the simplest thing to analyse the strength of their business online – regularly Googling their business name. Searching your...
Human beings are incredibly complex animals, and no matter how ‘evolved’ we are, there are some things that we struggle with. Since the dawn of time we have fought each other, over large and small matters. Conflict is possibly the...
Earlier this year I was in Christchurch and was looking for a diner to eat breakfast at. Christchurch has a number of great breakfast diners and I wanted to find one I hadn’t been to before. So, I Googled it...
Marketing is a vital element to every business’ success and viability. Like other essentials, it needs to be nurtured and more importantly – it requires a commitment – to ensure that a business’ name, brand, and services are continually present...
It’s strange that we still call them mobile phones. Using them as a device to make actual ‘phone calls’ is the very smallest part of their function and use. In reality they are extensions, connections to nearly any sort of...
Now that Daylight Savings is here and we have an extra hour of evening light up our sleeves, it’s a great time to think about making sure that our homes are ready for all of the glories of long, balmy...
No matter which country you live in some things stay the same – the professions that top off the lists of most distrusted professions. Across the board it is politicians and journalists that take top spots (or bottom spots) in...
Not so long ago there were a number of search engines competing for consumers’ attention. Today that’s not the case and one search engine holds a solid monopoly – so much so that its name is now the popular terminology...
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Consumers want recent reviews and they are looking for them more than ever
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How the game is played matters most of all
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