I was researching a story the other day and as often happens, an innocuous statement got me thinking. I love when that happens and I am constantly surprised by where it it can take my mind and make me think very...
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Last Sunday I got to be part of a huge, raucous,  and appreciative crowd at Auckland’s Spark Arena to see and hear Crowded House. This isn’t a review of their music, their talent, their endurance, their achievements, or their artistry. It’s...
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This week marks the one year anniversary of New Zealand’s nationwide Level 4 lockdown and it is incredible how quickly the past 12 months have passed and how much we have changed. I can remember vividly the thoughts of impending doom...
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One of the greatest challenges to the substance and veracity of online reviews is instilling confidence in the consumers who flock online to make their choices based on the opinions of others, whom they will likely never encounter in real life....
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Simple marketing is the most effective Marketing is essentially the bridge across the gap between your business and the customers you want to attract. NoCowboys provides the most effective means to close that gap – using your greatest, and probably...
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A friend and I were talking the other day about branding, reputation, and reviews and she said something that was incredibly simple and also amazingly profound. I really love when that happens – when someone can utter a few words...
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When you’re leaving feedback for a business there a few things to keep in mind to ensure those who read it get the real benefit of your opinion. After all, that’s what feedback is, your experience of the service you paid for...
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This resource is aimed at those business owners who have not yet committed to putting their reputations on the line, online. It explains the many benefits of an online reputation to every business, no matter what it does, where it...
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I’ve witnessed enough conflict between businesses and customers, personally and professionally, to have a good idea of how to avoid it and if it occurs, to resolve it. Firstly, and most importantly, differences are endemic to human beings. We see things, value...
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