Now that the Australian election is done and dusted and Scott Morrison and the Liberal/National coalition returned to power, it’s a good time to pay some attention to a story that emerged a few weeks ago, regarding our cousins across...
Along with millions of children (and adults), I was enthralled with Roald Dahl’s magical Charlie and the Chocolate Factory and the subsequent 1971 film, starring the ethereal Gene Wilder as Willy Wonka. Children love many things and two of the most enduring...
For decades, Boeing has been a leading light in the aviation industry, with a focus on technological advancement,, efficiency and safety. But in the past six months it has struck a potentially devastating issue with one of its aeroplanes after...
I was talking to a business owner the other day, and he was telling me about a recent experience where he had sighted a job and gave a customer a verbal quote. This ‘lead’ had come from a jobs board...
For years our neighbours across the ditch have laid claim to Kiwi successes and achievements – think the mighty Pavlova, Crowded House, Russell Crowe, Phar Lap, Lamingtons, and lolly cake. This year, again, they have voted our national airline their...
Symbols are powerful things and can transcend their intended purpose to create new meanings. Buildings are a pertinent example of this. One building, more than any other over the past eight years has generated huge debate and discussion. Christ Church...
I was reading an article recently that discussed the exchange between raters and businesses and cited a paper by a marketing academic, who referred to it as ‘the reputation economy,’ and while that term has been around for a few...
Presentation is everything and more and more, online consumers are looking for particular things when they search for products and services online. If they don’t see what they are looking for, then they are moving on to another business and product....
When the Super 12 competition was being created, I was a student in Dunedin. I was raised in Christchurch and was a huge fan of Canterbury. After a few years at Otago, I developed split loyalties – between the team...
Last week I was in Paris, waiting with thousands of other Eurostar commuters for more hours than usual to queue for trains back to London. French customs officials were striking to show what travel would look like in a post-Brexit...
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Picking a restaurant because of a negative review
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