Do you check recent reviews on businesses before you use them? A recent story in the Kiwi press highlights again just how valuable reviews are… These days it’s critical to spend a bit of time choosing the right tradie or...
Ratings are the personal stories that convince prospective customers to connect with businesses, or not. Their value can’t be emphasised enough. The best thing a prospective customer can see by viewing your ratings is the way you exercise your customer...
To understand why online reputation marketing is essential for every business, it’s important to grasp just how much consumer behaviour has changed with the evolution and availability of computer and smart phone technology. Understanding consumers’ habits and choices and engaging...
Paul Toschi has been in the painting industry for years and in 2016 launched his own company – Brushy Bee Ltd. When looking to market his business, he decided that NoCowboys was all he needed, and for the past two...
In today’s business environment marketing your reputation online is essential. Do you know what you look like online? Have you Googled your business name and seen what comes up and where? Do you know what other people are saying about you?...
Once you’re registered with NoCowboys, the first thing to do is to fill out your profile – this is your marketing tool and it is important to optimise the various features to present your business to your prospective customers. ...
An article by Jon Hall published by Forbes last year says that business owners need to move from managing their reputations online to actively marketing them. While the article has a distinct US flavour, the points he makes are just as...
My dad didn’t listen to what other people thought about tradespeople they’d employed. Instead, word of mouth to him was listening to what his friends said about the things we wanted to make our lives easier and telling us they...
It’s hard to beat a roaring fire in winter but ensuring that your fire delivers the performance it should and is safe as possible means you need to be vigilant in keeping your chimney clean and regularly inspected for any...
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