The whole point of a solid reputation online is that it is transparent and believable to the consumers reading reviews about your business. If a consumer doubts their validity – then they are worth nothing. Recently the New Zealand Herald...
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Recently a high profile Kiwi TV personality went public about a dissatisfying experience with a tradie he had found online. He said he was attracted by the number of positive reviews in making his choice but there was a huge factor...
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I get to hear a lot of questions about online reputation marketing and I expect to. It makes sense. While online reviews have been around for over a decade, the power they can have for businesses is only now being...
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It may seem like a good idea – get yourself a deal and do a tradie a favour – but cash jobs are never that smart and the outcomes can be disastrous. There’s a saying about taxes – something about...
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  • Josh from Elite Waterblasting
One of the drawbacks of life online is being open to scammers. There are countless people out there who will try every angle to get us to either fall for a ploy or pay for a product or service that...
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Do you check recent reviews on businesses before you use them? A recent story in the Kiwi press highlights again just how valuable reviews are… These days it’s critical to spend a bit of time choosing the right tradie or...
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Ratings are the personal stories that convince prospective customers to connect with businesses, or not. Their value can’t be emphasised enough. The best thing a prospective customer can see by viewing your ratings is the way you exercise your customer...
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To understand why online reputation marketing is essential for every business, it’s important to grasp just how much consumer behaviour has changed with the evolution and availability of computer and smart phone technology.  Understanding consumers’ habits and choices and engaging...
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Paul Toschi has been in the painting industry for years and in 2016 launched his own company – Brushy Bee Ltd. When looking to market his business, he decided that NoCowboys was all he needed, and for the past two...
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In today’s business environment marketing your reputation online is essential. Do you  know what you look like online? Have you Googled your business name and seen what comes up and where? Do you know what other people are saying about you?...
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