For roughly a month between the middle of December and the end of January, New Zealand enters into, what is commonly known as, the silly season. It’s summer, the sun is blazing and the beach is calling. Kiwis take their...
Not too many years ago it was common for people to knock on your door. Encyclopedia salespeople, the Avon ladies, charities, odd jobbers, the religious – they would all come and hope to sell something or other. It is the...
The first car I bought was a total lemon. I was young, eager, and stubbornly oblivious to the great advice I had been given, before forking over my hard earned cash to a gentleman who sold second hand cars through...
It was one of the most iconic moments of the last century – Germans who had been divided by political differences for decades, dismantling a wall that had been constructed to keep them apart. In a move that signalled the...
I talk to thousands of business owners and consumers each year. While they are all obviously different – in age, gender, racial and ethic background and life experience – the one thing they have in common is that they are...
Every year at about this time, newspapers and magazines compile lists of all the things we should have seen or read about, or known about in the past 12 months. At the “dead time” between Christmas and New Year, the...
For many of us, New Year’s Eve is the time to throw off all of the ills of the passing year and spend time with good friends and family and party like you mean it – all the while heralding...
And so this is Christmas. Without lurching any further into the John Lennon and Yoko Ono song, I’ll just take the opening few words. And so this is Christmas. For many it’s the best time of the year, for some...
Each year BrightLocal releases its much respected Local Consumer Review Survey. Since 2010 it has become an important tool for analysing consumer behaviour and online reviews. The 2018 survey, released this week, indicates some interesting shifts in consumer expectations regarding...
It really is the strangest thing when the most successful team in world sport comes under so much attack, after a few less than stellar performances. It’s stranger still when that team is the All Blacks and those leading the...
Get Your Free Guide Now!
And get access to all valuable information
When tarnishing a reputation isn’t the right thing to do
Comments: Comments Off on When tarnishing a reputation isn’t the right thing to do
