Over the years I’ve seen a number of business owners make one of the biggest marketing mistakes without thinking of the consequences to their business and it’s so easily avoidable. Marketing a reputation is not something that you turn off because...

Last week I read an article on The Guardian about the backlash that a reviewer had experienced over their career of opining on television shows and movies and I saved the link because I wanted to come back to it. That night the...

The word iconic is terribly overused and often misapplied but for some reason it fits exactly when I think of the winner of this year’s Reader’s Digest’s annual Trusted Brands survey.  Ask any kid and they will tell you that one...

We have known this for years and the research affirms it year in and year out – consumers aren’t just taken in by 4 and 5 star ratings – they want to read the actual reviews themselves. An article I read this...

I’ve been involved in online marketing and the review industry for a number of years and if there is one constant I hear from business owners, it is frustration about getting their customers to review their business. I’ve learned a...

I was researching a story the other day and as often happens, an innocuous statement got me thinking. I love when that happens and I am constantly surprised by where it it can take my mind and make me think very...

Last Sunday I got to be part of a huge, raucous,  and appreciative crowd at Auckland’s Spark Arena to see and hear Crowded House. This isn’t a review of their music, their talent, their endurance, their achievements, or their artistry. It’s...

This week marks the one year anniversary of New Zealand’s nationwide Level 4 lockdown and it is incredible how quickly the past 12 months have passed and how much we have changed. I can remember vividly the thoughts of impending doom...

One of the greatest challenges to the substance and veracity of online reviews is instilling confidence in the consumers who flock online to make their choices based on the opinions of others, whom they will likely never encounter in real life....

Simple marketing is the most effective Marketing is essentially the bridge across the gap between your business and the customers you want to attract. NoCowboys provides the most effective means to close that gap – using your greatest, and probably...