All posts by: Carlos

When I was a kid I loved the Three Musketeers – the sword fighting, the adventure, the wit, the overcoming of evil and adversity. More than that though, I was utterly sold on their rallying cry of ‘all for one...
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This week I had another one of those wonderful lightbulb moments where something I read online put something I knew into sharp relief. This one was all about the resistance some business owners have to taking charge of their online...
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We are strange creatures and no matter what the enterprise, the unscrupulous amongst us do anything they can to secure an advantage. It’s been this way for millennia and it’s just the way it is. Even still, that doesn’t mean...
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Your reviews are online to reassure your customers; to provide them with the peace-of-mind they require to consider even picking up the phone and making contact but as a business owner, it’s imperative you ask your customers a few questions...
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I’ve been involved in online marketing and the review industry for a number of years and if there is one constant I hear from business owners, it is frustration about getting their customers to review their business. I’ve learned a...
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This week marks the one year anniversary of New Zealand’s nationwide Level 4 lockdown and it is incredible how¬†quickly the past 12 months have passed and how much we have changed. I can remember vividly the thoughts of impending doom...
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A friend and I were talking the other day about branding, reputation, and reviews and she said something that was incredibly simple and also amazingly profound. I really love when that happens – when someone can utter a few words...
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