All posts by: Carlos

In my last piece I wrote about branding and reviews and since then I’ve had the opportunity to talk with colleagues and think further on the subject and realised I had missed another feature of traditional branding that is trumped...
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Brand, the buzzword for advertising for so many decades, has changed substantially from what it once was since the advent and supremacy of online commerce. Years ago brand was the holy grail for businesses and by extension advertising companies. Brand...
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I was reading an article online recently with guidelines on how to leave great feedback – whether positive or negative – and it reminded me that at its core – feedback is a conversation. What I mean is that the...
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A month ago my phone decided that its sure and steady trek to oblivion was getting tiresome and decided to quicken the pace. I had the phone for a year. It was a refurb – that’s refurbished for those who...
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The past two years have transformed our lives, no matter where we are in the world. In the coming years, behavioural psychologists will have a field day, filling academic journals with papers focused on the many and various ways that...
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Something that came up recently got the ol’ brain box ticking over and took me to what some may call the bleeding obvious – a question that I imagined should have a universal and obvious answer – what is a...
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In our last piece I analysed some of the main takeaway points form BrightLocal’s 2022 annual online consumer survey that established the near total reliance consumers have in reading online reviews before contacting businesses. One point in the survey results...
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For over a decade BrightLocal had conducted and published the results of its annual “Local Consumer review Survey”. Last year’s survey results were released a few weeks ago, but hey, we are in a global pandemic, so who is going...
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Over the years I have heard practically every question about our review platform from business owners with some or small knowledge about us. Some raise objections, that are always countered with brief explanations. I thought it be good idea to...
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When I was a kid I loved the Three Musketeers – the sword fighting, the adventure, the wit, the overcoming of evil and adversity. More than that though, I was utterly sold on their rallying cry of ‘all for one...
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