There are various ways for businesses to attract new customers but some are better than others. The best methods of all involve active, motivated customers contacting a business, this is known as direct contact. It is far superior to the...

Survey results published in the US last month cement the absolute dominance of online reviews and star ratings driving consumer behaviour. 6500 consumers were surveyed by PowerReviews and for the first time the findings indicated a substantial shift in the values consumers...

As always, I spent a few hours this week perusing the internet to see what new trends are emerging in marketing, consumer behaviour, and online reviews. A lot of it is just confirmation of what I already know but I...

Over the years I’ve seen a number of business owners make one of the biggest marketing mistakes without thinking of the consequences to their business and it’s so easily avoidable. Marketing a reputation is not something that you turn off because...

I was researching a story the other day and as often happens, an innocuous statement got me thinking. I love when that happens and I am constantly surprised by where it it can take my mind and make me think very...

One of the greatest challenges to the substance and veracity of online reviews is instilling confidence in the consumers who flock online to make their choices based on the opinions of others, whom they will likely never encounter in real life....

When you’re leaving feedback for a business there a few things to keep in mind to ensure those who read it get the real benefit of your opinion. After all, that’s what feedback is, your experience of the service you paid for...