I have a friend who runs a business – a financial advisor and accountant, whose services I use. She told me a story recently about a mysterious phone call she received a few months ago from someone she knew was...

Online reviews are to meant give guidance to our peers based on our experiences and subjective opinions. Unfortunately, if allowed to be, they can also be used to damage the reputations of businesses when absolutely no service was provided or...

In a perfect storm of irony I was all set to write about the power of apology in business this week, and wouldn’t you know it, I was served up the ideal how not do it by celebrities in Lalaland....

NoCowboys isn’t a directory in the traditional sense, it is a platform where Kiwis can contact businesses after reading reviews. Our verified reviews are a point of difference to other sites, such as job boards, and they are the best...

One of the greatest things about NoCowboys’ online marketing platform is that it requires minimal time and attention and if set up properly, regularly updated, with consistent and recent reviews, it essentially takes care of itself. So well, in fact,...

NoCowboys began in 2006 for two reasons – to give Kiwi consumers access to the best information to make informed decisions on who to hire (and who not to) and to create a platform for New Zealand tradies and businesses...

A few weeks ago (September 13), Fair Go presented a segment on fake reviews – interviewing two women that had a dissatisfying experience with a local moving company and a founder of a site than analyses fake reviews, based in...

At NoCowboys we have been marketing the reputations of Kiwi businesses for over 15 years. We know reviews, we know reviews work and we have witnessed the rise and success of thousands of businesses who use our services and our...

There are various ways for businesses to attract new customers but some are better than others. The best methods of all involve active, motivated customers contacting a business, this is known as direct contact. It is far superior to the...

Survey results published in the US last month cement the absolute dominance of online reviews and star ratings driving consumer behaviour. 6500 consumers were surveyed by PowerReviews and for the first time the findings indicated a substantial shift in the values consumers...