All posts by: Steve

The latest research by BrightLocal says that more than ever consumers are actively seeking online reviews before deciding which business to contact. The research establishes just how essential an online reputation is for every business, big or small. Since 2011 the “Local Consumer Review Survey”...
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Many businesses spend a lot of money on AdWords to try to gain an edge over their competitors and fail to do the one thing that is of even greater value – owning their own business name on Google. Sometimes...
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Reviews left by consumers are of great value to your business – they build trust, create transparency, and cement the power of your reputation online to maintain and advance your future well-being. When 90 percent of online visitors are driven...
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As the acceptance of the value of online reviews increases for all businesses, opportunities arise for fraudulent vendors to reach out to business owners soliciting fake reviews, promising big returns for little capital outlay. The return is actually untold damage...
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The whole point of a solid reputation online is that it is transparent and believable to the consumers reading reviews about your business. If a consumer doubts their validity – then they are worth nothing. Recently the New Zealand Herald...
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Recently a high profile Kiwi TV personality went public about a dissatisfying experience with a tradie he had found online. He said he was attracted by the number of positive reviews in making his choice but there was a huge factor...
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I get to hear a lot of questions about online reputation marketing and I expect to. It makes sense. While online reviews have been around for over a decade, the power they can have for businesses is only now being...
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It may seem like a good idea – get yourself a deal and do a tradie a favour – but cash jobs are never that smart and the outcomes can be disastrous. There’s a saying about taxes – something about...
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  • Josh from Elite Waterblasting
One of the drawbacks of life online is being open to scammers. There are countless people out there who will try every angle to get us to either fall for a ploy or pay for a product or service that...
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Do you check recent reviews on businesses before you use them? A recent story in the Kiwi press highlights again just how valuable reviews are… These days it’s critical to spend a bit of time choosing the right tradie or...
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