All posts by: Steve

I’m old enough to remember those crazy, carefree days before the internet where shopping was a physical pursuit and an adventure. Obviously a lot has changed since then and sometimes I have to check myself about my own consumer behaviours,...
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Talking with Tim Masterton, owner and managing director of iElectrics Ltd, I’m reminded that each and every one of us has a story and every business has a history – downs, ups, failures, and successes. Tim has come a long...
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It’s always heartening talking with business owners who are passionate about their craft, their staff, and their customers. I spent some time with Darcy Wills, owner of Hibiscus Tiling to discuss the history of his business, the craft of tiling,...
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Many business owners spend a formidable amount of money on their ‘brand’ without really considering what it is that customers look for in a brand and what attracts them to brands in the first place. Brand is not about a...
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Keeping up with all of the latest research on online reviews and consumer behaviour is all well and good but I still firmly believe that the best indication of the power of what we do at NoCowboys comes from the...
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Like every dynamic business, at NoCowboys we take great pride in the feedback we receive and it is even more heartening for us as we are in the business of marketing the reputations of thousands of New Zealand businesses to...
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There are some decisions that really should be worked out with a hell of a lot more thought and consideration. Freezing public sector salaries after the budget last month is one of them. Now we face the prospect of nurses striking...
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Since 2006 NoCowboys has given Kiwi consumers the essential information they desire before contacting businesses and at the same time we have been instrumental in helping thousands of New Zealand businesses grow and substantially increase their customer bases. The driving...
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Last week I read an article on The Guardian about the backlash that a reviewer had experienced over their career of opining on television shows and movies and I saved the link because I wanted to come back to it. That night the...
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The word iconic is terribly overused and often misapplied but for some reason it fits exactly when I think of the winner of this year’s Reader’s Digest’s annual Trusted Brands survey.  Ask any kid and they will tell you that one...
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