All posts by: Steve

I worked in the hospitality industry in various capacities when I was much younger and while I loved being in a kitchen, I quickly worked out that I didn’t quite have the patience or the quick thinking required to be...
Continue Reading →
Late last year, or nearly a week ago, former Australian cricket captain, Steve Smith was named test player of the decade by the ICC (International Cricket Council). Now, don’t get me wrong, Smith is a fantastic cricketer, with an incredible record...
Continue Reading →
For some businesses owners, challenging reviews are a huge obstacle and sometimes end up being a stumbling block that they just can not get past. While there is obviously a human element to dealing with and accepting criticism – fair...
Continue Reading →
In 1992 the Queen defined one of the more challenging 12 months of her reign with a handy Latin phrase that summed it up perfectly – an annus horribilis (horrible year). She was referring to a string of divorces in the family,...
Continue Reading →
Each year BrightLocal publishes the eagerly anticipated and well respected results of its annual Local Consumer Review Survey. Year in, year out, the survey affirms the supremacy of online reviews as a dominant driver of consumer choice. This year has...
Continue Reading →
This week the very first Covid-19 vaccination was administered to a 9o year old in the UK. The Pfizer/BioNTech vaccine was created in record time and offers a real sense of hope of being able to defeat a virus that...
Continue Reading →
Reviews are only valid and worthwhile if they are honest, transparent and real but more than that businesses need to be aware that in New Zealand, there is a legal requirement to present reviews accurately, and consequences if those obligations is not...
Continue Reading →
The vast majority of unflattering reviews online focus on failures to deliver what was promised – whether that be for a product or a service. The substantial factor in all of this is that the uncomplimentary review is very often...
Continue Reading →
When I wore a younger man’s clothes I dabbled with playing rugby. For most of my childhood I’d played football, or soccer, as Kiwis call it. I had my masculinity attacked. Other kids hassled me and mockingly asked if I...
Continue Reading →
Since last Wednesday when the US held elections for president, congress and half of the senate, as well as a myriad of other public positions, the world has focused on the results as they came in, in fits and starts,...
Continue Reading →