All posts by: Steve

I read an interesting article online recently that confirmed many of the things I already thought about a particular kind of negative review – the unreasonable one – and how useful and powerful they are for the businesses that receive...
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There are some professions that get a rough deal  – that are perceived by some in negative ways because of past experiences or through word of mouth. Tradespeople are one such sector and in my opinion the vast majority of...
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I’ve been thinking about virtual space for a while – not only because it is the strange, necessary and contested space of digital marketing – but because of the disappointing manner in which some of the more gargantuan online entities...
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One of the questions I will regularly be asked about NoCowboys is, what is the difference between what we do and a jobs site? It’s a good question and one that illustrates the contrast between online reputation marketing and leads apportioned from...
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Sometimes I find myself just going ‘wow’, when I think about how much the world has changed in the past six months and how it continues to alter and shift as we all negotiate our way through the social, cultural and...
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For a while Facebook has described itself as a social network but in truth and reality it is barely that at all. It is a marketplace, an advertising platform, and as we have discovered in the past few years – a purveyor...
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A recent story in the New Zealand Herald highlighted the huge pitfalls in the US owned search engine monopoly’s review practices. Google reviews are not monitored, they are not screened, and they are difficult to remove if manipulated. This can lead...
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Marketing a reputation online is essential. NoCowboys’ authenticated online reviews are the difference between being seen and chosen as a business that is trustworthy, dependable, with high quality services, and products, or being invisible. Over 90% of consumers are actively...
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While we may always have known, and were told that Covid-19 may well come back after a 24 day spell of no cases, the past few weeks has brought us all back down to earth, with a crashing thump. More...
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Bulletins are a great way for businesses to connect with their customers to increase their brand reach and to advertise new services that they are offering. We are all used to them and while a few can be irritating, most...
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