All posts by: Steve

Keeping up with all of the latest research on online reviews and consumer behaviour is all well and good but I still firmly believe that the best indication of the power of what we do at NoCowboys comes from the...
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Like every dynamic business, at NoCowboys we take great pride in the feedback we receive and it is even more heartening for us as we are in the business of marketing the reputations of thousands of New Zealand businesses to...
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There are some decisions that really should be worked out with a hell of a lot more thought and consideration. Freezing public sector salaries after the budget last month is one of them. Now we face the prospect of nurses striking...
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Since 2006 NoCowboys has given Kiwi consumers the essential information they desire before contacting businesses and at the same time we have been instrumental in helping thousands of New Zealand businesses grow and substantially increase their customer bases. The driving...
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Last week I read an article on The Guardian about the backlash that a reviewer had experienced over their career of opining on television shows and movies and I saved the link because I wanted to come back to it. That night the...
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The word iconic is terribly overused and often misapplied but for some reason it fits exactly when I think of the winner of this year’s Reader’s Digest’s annual Trusted Brands survey.  Ask any kid and they will tell you that one...
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We have known this for years and the research affirms it year in and year out – consumers aren’t just taken in by 4 and 5 star ratings – they want to read the actual reviews themselves. An article I read this...
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Last Sunday I got to be part of a huge, raucous,  and appreciative crowd at Auckland’s Spark Arena to see and hear Crowded House. This isn’t a review of their music, their talent, their endurance, their achievements, or their artistry. It’s...
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Simple marketing is the most effective Marketing is essentially the bridge across the gap between your business and the customers you want to attract. NoCowboys provides the most effective means to close that gap – using your greatest, and probably...
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This resource is aimed at those business owners who have not yet committed to putting their reputations on the line, online. It explains the many benefits of an online reputation to every business, no matter what it does, where it...
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