Posts filed under: Reputation Marketing for Businesses
I was talking to a business owner the other day, and he was telling me about a recent experience where he had sighted a job and gave a customer a verbal quote. This ‘lead’ had come from a jobs board...
For years our neighbours across the ditch have laid claim to Kiwi successes and achievements – think the mighty Pavlova, Crowded House, Russell Crowe, Phar Lap, Lamingtons, and lolly cake. This year, again, they have voted our national airline their...
Symbols are powerful things and can transcend their intended purpose to create new meanings. Buildings are a pertinent example of this. One building, more than any other over the past eight years has generated huge debate and discussion. Christ Church...
I was reading an article recently that discussed the exchange between raters and businesses and cited a paper by a marketing academic, who referred to it as ‘the reputation economy,’ and while that term has been around for a few...
Presentation is everything and more and more, online consumers are looking for particular things when they search for products and services online. If they don’t see what they are looking for, then they are moving on to another business and product....
When the Super 12 competition was being created, I was a student in Dunedin. I was raised in Christchurch and was a huge fan of Canterbury. After a few years at Otago, I developed split loyalties – between the team...
Last week I was in Paris, waiting with thousands of other Eurostar commuters for more hours than usual to queue for trains back to London. French customs officials were striking to show what travel would look like in a post-Brexit...
I’m currently in London and woke up on Friday morning to the unbelievable news that there had been a shooting at two mosques in Christchurch – a city I have lived in for 28 years of my life. Like most...
When I was a kid I used to love poring over the advertisements for toys, magic tricks, and gimmicks in the back pages of comics. There were two items that myself, and my friends coveted the most – sea monkeys and the 1000...
Since I was a kid I have loved airplanes and flying. Not that I can fly myself – just that I have enjoyed the experience of jetting between countries inside of some of the greatest engineering feats human beings have...
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How the game is played matters most of all
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Marketing a reputation in boom times and bust
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