Posts filed under: Reputation Marketing for Businesses

A renowned writer once famously wrote that there’s no such thing as a second act in American lives – meaning that it’s not possible to change, to reinvent, to forge a new path. F Scott Fitzgerald’s epigram isn’t a truism...
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  Every four years the most watched sport on the planet serves up a carnival that decides which nation’s team wins the FIFA World Cup. In just over four weeks, 32 teams get whittled down to one and along the way...
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I speak to thousands of business owners each year – from sole traders with a crew of one – doing everything from the actual work, the invoicing, the quoting, the tax, the marketing, the bookkeeping, the advertising and everything else...
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One of the facets of being successful in business is adhering to the principle of proactivity – staying ahead of the game, being prepared, having plans and strategies in place to ensure that when anything happens there is a solution...
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In the second part of a series on how to increase profitability by a number of simple and cost-effective methods, we take a look ways of harnessing the value and power of a customer database. No matter the size of a...
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Businesses are always looking for ways to increase profit and in this series we will be offering some tips on ways to do exactly that – without having to invest much at all. These pointers involve doing little things, that...
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Push and pull – the connection between a business and its hoped for customers. What fills the gap? What drives one toward the other? What are the most effective and easiest ways to ensure customers are actively drawn toward a...
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It was either Oscar Wilde or Donald Trump who said you never really appreciate a thing until it’s gone. For the past week, over half of Auckland’s homes have had their power supply disrupted by a vicious storm that hit...
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Reputations are organic and fluid. They can be made, unmade, and made again. But it takes real leadership in a crisis to make or break a reputation. A great case in point is the recent Australian cricket cheating scandal. Even...
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Customers are everything to a business. Not only do they generate revenue – happy customers will keep coming back and create a growing customer base through word-of-mouth and by contributing online reviews. But those reviews are far more than just...
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