Posts filed under: Reputation Marketing for Businesses
The other day I was driving through a part of Auckland I used to live in, when I first came up from Christchurch, many moons ago. The small assortment of shops remained the same, all apart from one glaring omission – the...
Last year I had a conversation with the owner of a large plumbing business about online reviews and the ways they helped his business. Apart from the usual generation of more enquiries through online searches where the reviews and five stars...
A story in recent weeks got me thinking about the nature of our human species and the ways our evolution appears to be falling behind the fearsome speed of technological innovation. Be warned – this piece contains no spoilers but will...
Now that the Australian election is done and dusted and Scott Morrison and the Liberal/National coalition returned to power, it’s a good time to pay some attention to a story that emerged a few weeks ago, regarding our cousins across...
Along with millions of children (and adults), I was enthralled with Roald Dahl’s magical Charlie and the Chocolate Factory and the subsequent 1971 film, starring the ethereal Gene Wilder as Willy Wonka. Children love many things and two of the most enduring...
For decades, Boeing has been a leading light in the aviation industry, with a focus on technological advancement,, efficiency and safety. But in the past six months it has struck a potentially devastating issue with one of its aeroplanes after...
I was talking to a business owner the other day, and he was telling me about a recent experience where he had sighted a job and gave a customer a verbal quote. This ‘lead’ had come from a jobs board...
For years our neighbours across the ditch have laid claim to Kiwi successes and achievements – think the mighty Pavlova, Crowded House, Russell Crowe, Phar Lap, Lamingtons, and lolly cake. This year, again, they have voted our national airline their...
Symbols are powerful things and can transcend their intended purpose to create new meanings. Buildings are a pertinent example of this. One building, more than any other over the past eight years has generated huge debate and discussion. Christ Church...
I was reading an article recently that discussed the exchange between raters and businesses and cited a paper by a marketing academic, who referred to it as ‘the reputation economy,’ and while that term has been around for a few...
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