Posts filed under: Reputation Marketing for Businesses
No matter which country you live in some things stay the same – the professions that top off the lists of most distrusted professions. Across the board it is politicians and journalists that take top spots (or bottom spots) in...
Not so long ago there were a number of search engines competing for consumers’ attention. Today that’s not the case and one search engine holds a solid monopoly – so much so that its name is now the popular terminology...
This week marks a special milestone in New Zealand history – 125 years since women were granted the right to vote. While it may seem ludicrous now that there was ever a time that women needed to fight so hard...
By virtue of its phenomenal ratio of wins against losses and draws, the All Blacks are the most successful team in sports. The New Zealand rugby public has become so used to their national team beating other nations in test...
In the history of All Blacks rugby it’s harder to find a more hard done by player than Keith Murdoch. His dismissal while on tour in the UK in 1972 for punching a security guard at a hotel in Cardiff...
For a while I have been thinking about one of the more remarkable statistics about online reviews that has been steadily increasing in the past few years. I thought about it again after reading a news story about a roofer...
About eight years ago I had to attend a conference in Sydney and after booking a fare looked online for accommodation. I searched by location and made my choice on price. So long as I was close enough to the...
In a case of life mirroring fiction, a recent insidious email scam bears some striking resemblances to an episode of UK TV show Black Mirror, where a visitor to online porn sites is blackmailed and coerced into undertaking a number...
A recent news story about a campground operator in Gore, Southland got me thinking about online reviews, goodwill, and word of mouth. The traditional method of spreading goodwill about a business was analogue and worked perfectly well in the pre-digital...
A renowned writer once famously wrote that there’s no such thing as a second act in American lives – meaning that it’s not possible to change, to reinvent, to forge a new path. F Scott Fitzgerald’s epigram isn’t a truism...
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