Posts filed under: Reputation Marketing for Businesses

Is there anything that raises the ire of certain Northern Hemisphere rugby critics and fans more than the All Blacks’ haka? Whenever the World Cup rolls around it’s always the same, tired, ignorant, and insensitive criticisms of a tradition of...
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I read many, many articles, news stories, reports and academic papers about online consumer reviews. A casual Google search will bring up thousands of observations about the greatest consumer motivation to connect with businesses  – legitimate, authenticated online feedback. Sometimes...
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Reputations are fragile things – they take many years to forge and can be destroyed in a heartbeat. In public life there has been a massive recent shift in the way that certain reputations are perceived and while some villains prosper,...
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Well, if there’s anything to make anyone feel a little bit older, it’s the sooner than expected arrival of the latest installment of the Rugby World Cup. Without giving away my age, I can vividly remember trooping along to Lancaster...
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Recently I was reading an article on business.com that got me thinking about a word that really describes the nature and vitality – as well as the huge importance of online reviews: ethical. I’ve talked before about trust and transparency and...
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Despite everything, the quality we look for most in business is honesty. We all have an innate desire to believe in what we buy and who we do business with. While the world may look at times like a trust free...
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My mum is sick, the sort of sick where you don’t get better, and for the past few months my family has gone through the best of times and the worst of times. The worst because we are preparing to...
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All Blacks fans are a tough crowd and it’s getting all a little tedious. Two games against Australia in the past two weeks saw two fantastic contests– one a comprehensive, record-breaking loss for the men in black, the other a...
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People are strange creatures – some us us miss the point entirely and some of us can never be pleased. A story I read online recently put that into stark effect – in a humorous way as well. A collection...
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A recent study in the US analysed the impact of reviews on revenue for small businesses and the results are extremely telling. Marketing and CRM software company, Womply, produced a research piece entitled “How online reviews impact small business revenue”,...
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