Posts filed under: Reputation Marketing for Businesses
There’s been a lot of talk recently about Eden Park. The future of the stadium is in serious doubt and requires substantial financial investment and support. Auckland ratepayers are being asked to take on $40 million in existing debt and $64 million maintenance...
I celebrated one of those milestone birthdays recently where, if I were playing cricket, I would slightly raise my bat to the crowd and then take guard hoping to amass another half tonne. One of the gifts I received was...
Sport tends to mirror the best, and the worst of real life and that is possibly its greatest attraction. Sure there’s the drama, the comebacks, the domination, the fierce contests between rivals – but I think sports is at its greatest and most dire,...
For a business to survive and thrive it needs to be seen – that may sound overly simplistic but it’s true. Being seen is the key to attracting customers, accruing revenue and sustaining growth. To be seen, a business has...
In the past few weeks I have had to book some accomodation and travel for an upcoming overseas holiday. All of it has been done online. I haven’t exchanged one word with another human being, except for a quick online...
In 1981, New Zealand sports teams were involved in two events that have significantly shaped our sporting and cultural legacy. The first was the Springbok Tour – where the South African rugby team’s visit to our shores deeply divided the...
I’ve never considered using Viagogo to purchase tickets to concerts or gigs, and after following up on an online story recently, I doubt I ever would. Usually I would got to a site like Ticketmaster – their prices are transparent, selecting...
The rise and ubiquity of online reviews has also created a burgeoning industry in fake reviews. These reviews may achieve short term results but are worth less than nothing. Inflating or manipulating an online reputation is not only a huge...
For roughly a month between the middle of December and the end of January, New Zealand enters into, what is commonly known as, the silly season. It’s summer, the sun is blazing and the beach is calling. Kiwis take their...
Not too many years ago it was common for people to knock on your door. Encyclopedia salespeople, the Avon ladies, charities, odd jobbers, the religious – they would all come and hope to sell something or other. It is the...
Get Your Free Guide Now!
And get access to all valuable information
Small steps to increase profitability
Comments: Comments Off on Small steps to increase profitability
The dangers of relying on word of mouth alone
Comments: Comments Off on The dangers of relying on word of mouth alone
