Posts filed under: Tips for Home Owners

In the middle of the four week Level 4 lockdown, I, like everyone else around New Zealand, have had to confront the element of time in this new but temporary reality. I work at home as it is, so work...
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For the first time we are witnessing a truly unique event that is affecting the whole world – a pandemic that is incredibly infectious and has altered the way that human beings conduct their lives, business and behaviour. Like other...
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Online reviews, online reputation marketing. referrals, testimonials. More than ever before we rely on the verified reviews of others to help guide the purchasing decisions we make and the choices we consider before engaging a business. I have been thinking...
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Secure Communications Alarms & Security, based in Onehunga, Auckland is a small company with a huge focus on customer satisfaction. I spoke with owner Dave and administration manager, Clare, about the things that matter to them in business and the...
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On Sunday the sky over various parts of New Zealand emitted a strange orange glow. The light was infused with more than just the drifting smoke particles from the catastrophic fires from across the Tasman – it was symbolic of...
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For the past six years, US research organisation, BrightLocal has published the findings of its annual survey into consumer reviews. Year in and year out, the findings establish the absolute supremacy of online reviews as the primary driver of consumer behaviour and...
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Great Britain’s royal family are no strangers to scandal and over the years has assembled top notch PR experts to control and spin unsavoury events and in doing so, continue to garner popular support throughout the UK and the rest...
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It’s important to remember that reviews are a subjective opinion of a consumer’s experience of a service or product, and for other consumers reading reviews, they don’t just focus on the number of stars – they read the text of...
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Irish rock group, U2 were in New Zealand last week with their Joshua Tree tour – celebrating the album of the same name released in 1987. To Kiwis it’s one of their more fondly held albums, mainly because of the...
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It’s been a practice that a number of businesses have carried out for years, but a decision in the Auckland District Court last month puts into sharp focus the importance, and indeed, the legal requirement of presenting website reviews honestly...
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