Posts filed under: Tips for Home Owners

A few weeks ago (September 13), Fair Go presented a segment on fake reviews – interviewing two women that had a dissatisfying experience with a local moving company and a founder of a site than analyses fake reviews, based in...
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We are strange creatures and no matter what the enterprise, the unscrupulous amongst us do anything they can to secure an advantage. It’s been this way for millennia and it’s just the way it is. Even still, that doesn’t mean...
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Survey results published in the US last month cement the absolute dominance of online reviews and star ratings driving consumer behaviour. 6500 consumers were surveyed by PowerReviews and for the first time the findings indicated a substantial shift in the values consumers...
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There are some decisions that really should be worked out with a hell of a lot more thought and consideration. Freezing public sector salaries after the budget last month is one of them. Now we face the prospect of nurses striking...
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The word iconic is terribly overused and often misapplied but for some reason it fits exactly when I think of the winner of this year’s Reader’s Digest’s annual Trusted Brands survey.  Ask any kid and they will tell you that one...
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We have known this for years and the research affirms it year in and year out – consumers aren’t just taken in by 4 and 5 star ratings – they want to read the actual reviews themselves. An article I read this...
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I was researching a story the other day and as often happens, an innocuous statement got me thinking. I love when that happens and I am constantly surprised by where it it can take my mind and make me think very...
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Last Sunday I got to be part of a huge, raucous,  and appreciative crowd at Auckland’s Spark Arena to see and hear Crowded House. This isn’t a review of their music, their talent, their endurance, their achievements, or their artistry. It’s...
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This week marks the one year anniversary of New Zealand’s nationwide Level 4 lockdown and it is incredible how quickly the past 12 months have passed and how much we have changed. I can remember vividly the thoughts of impending doom...
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One of the greatest challenges to the substance and veracity of online reviews is instilling confidence in the consumers who flock online to make their choices based on the opinions of others, whom they will likely never encounter in real life....
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