In a perfect storm of irony I was all set to write about the power of apology in business this week, and wouldn’t you know it, I was served up the ideal how not do it by celebrities in Lalaland....
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The past two years have transformed our lives, no matter where we are in the world. In the coming years, behavioural psychologists will have a field day, filling academic journals with papers focused on the many and various ways that...
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I’m old enough to remember those crazy, carefree days before the internet where shopping was a physical pursuit and an adventure. Obviously a lot has changed since then and sometimes I have to check myself about my own consumer behaviours,...
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Something that came up recently got the ol’ brain box ticking over and took me to what some may call the bleeding obvious – a question that I imagined should have a universal and obvious answer – what is a...
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NoCowboys isn’t a directory in the traditional sense, it is a platform where Kiwis can contact businesses after reading reviews. Our verified reviews are a point of difference to other sites, such as job boards, and they are the best...
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In our last piece I analysed some of the main takeaway points form BrightLocal’s 2022 annual online consumer survey that established the near total reliance consumers have in reading online reviews before contacting businesses. One point in the survey results...
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For over a decade BrightLocal had conducted and published the results of its annual “Local Consumer review Survey”. Last year’s survey results were released a few weeks ago, but hey, we are in a global pandemic, so who is going...
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One of the greatest things about NoCowboys’ online marketing platform is that it requires minimal time and attention and if set up properly, regularly updated, with consistent and recent reviews, it essentially takes care of itself. So well, in fact,...
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Over the years I have heard practically every question about our review platform from business owners with some or small knowledge about us. Some raise objections, that are always countered with brief explanations. I thought it be good idea to...
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NoCowboys began in 2006 for two reasons – to give Kiwi consumers access to the best information to make informed decisions on who to hire (and who not to) and to create a platform for New Zealand tradies and businesses...
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