Christmas and New Year are the main holiday times for Kiwis  – going camping, road tripping, visiting family and friends, or travelling overseas – but it’s also the time when we leave our homes unattended. With a little bit of attention...
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Back in the day we put a listing in the Yellow Pages, chucked the odd flyer through letterboxes and relied on satisfied customers spreading the good message through word of mouth. That was fine then because that was before the internet...
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We may not get snow and a roaring fire like those in the Northern Hemisphere but a Christmas at the height of summer is made all the better by the Kiwi Christmas tree in bloom. We are blessed with so...
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One of the best things about Christmas is a beautiful tree adorned with decorations but it’s worth knowing that trees – real and fake – can also be a fire hazard. There’s also a few ways of ensuring a tree lasts...
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Authenticated reviews are a consumer’s best friend when it comes to peace of mind about contacting a business, or not! But it’s important to read them and look out for some tell tale signs – here’s a few tips. Reviews tell the story...
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Everybody knows about scammers, fakers, peddlers, and fraudsters. Unfortunately, it’s a common feature of the internet. But it’s easy to spot and always best to go with your first instinct – if it’s suspect – it is. For over a year NoCowboys...
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Online consumer reviews can make or break a business. Transparency and immediacy means that consumers want to see reviews before they will make contact with a business. No reviews? Lost customers, and no business can survive if they are not actively...
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The latest research by BrightLocal says that more than ever consumers are actively seeking online reviews before deciding which business to contact. The research establishes just how essential an online reputation is for every business, big or small. Since 2011 the “Local Consumer Review Survey”...
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Many businesses spend a lot of money on AdWords to try to gain an edge over their competitors and fail to do the one thing that is of even greater value – owning their own business name on Google. Sometimes...
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Reviews left by consumers are of great value to your business – they build trust, create transparency, and cement the power of your reputation online to maintain and advance your future well-being. When 90 percent of online visitors are driven...
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