Like every dynamic business, at NoCowboys we take great pride in the feedback we receive and it is even more heartening for us as we are in the business of marketing the reputations of thousands of New Zealand businesses to...
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This week I had another one of those wonderful lightbulb moments where something I read online put something I knew into sharp relief. This one was all about the resistance some business owners have to taking charge of their online...
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There are various ways for businesses to attract new customers but some are better than others. The best methods of all involve active, motivated customers contacting a business, this is known as direct contact. It is far superior to the...
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We are strange creatures and no matter what the enterprise, the unscrupulous amongst us do anything they can to secure an advantage. It’s been this way for millennia and it’s just the way it is. Even still, that doesn’t mean...
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Survey results published in the US last month cement the absolute dominance of online reviews and star ratings driving consumer behaviour. 6500 consumers were surveyed by PowerReviews and for the first time the findings indicated a substantial shift in the values consumers...
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There are some decisions that really should be worked out with a hell of a lot more thought and consideration. Freezing public sector salaries after the budget last month is one of them. Now we face the prospect of nurses striking...
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Your reviews are online to reassure your customers; to provide them with the peace-of-mind they require to consider even picking up the phone and making contact but as a business owner, it’s imperative you ask your customers a few questions...
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As always, I spent a few hours this week perusing the internet to see what new trends are emerging in marketing, consumer behaviour, and online reviews. A lot of it is just confirmation of what I already know but I...
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Since 2006 NoCowboys has given Kiwi consumers the essential information they desire before contacting businesses and at the same time we have been instrumental in helping thousands of New Zealand businesses grow and substantially increase their customer bases. The driving...
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Over the years I’ve seen a number of business owners make one of the biggest marketing mistakes without thinking of the consequences to their business and it’s so easily avoidable. Marketing a reputation is not something that you turn off because...
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