Businesses are always looking for ways to increase profit and in this series we will be offering some tips on ways to do exactly that – without having to invest much at all. These pointers involve doing little things, that...
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Push and pull – the connection between a business and its hoped for customers. What fills the gap? What drives one toward the other? What are the most effective and easiest ways to ensure customers are actively drawn toward a...
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It was either Oscar Wilde or Donald Trump who said you never really appreciate a thing until it’s gone. For the past week, over half of Auckland’s homes have had their power supply disrupted by a vicious storm that hit...
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Reputations are organic and fluid. They can be made, unmade, and made again. But it takes real leadership in a crisis to make or break a reputation. A great case in point is the recent Australian cricket cheating scandal. Even...
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Customers are everything to a business. Not only do they generate revenue – happy customers will keep coming back and create a growing customer base through word-of-mouth and by contributing online reviews. But those reviews are far more than just...
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If ever we needed guidance on how to deal with a reputation crisis, KFC’s marketing department in the UK recently delivered an ingenious response to a potentially damaging logistics failure, that left many of KFC’s 870 restaurants without their key ingredient – chicken. ...
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It is worth remembering just how much the internet has changed how we do business and has radically altered consumer behaviour. Knowing how much it has revolutionised interactions and exchanges is key to increasing business and understanding consumers. Not so long ago...
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Kiwi summers aren’t just about long periods of hot weather – because we are in the South Pacific, we are also susceptible to tropical storms. Whenever there are warnings of the possibility of severe weather events, it makes good sense to be...
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A negative online reputation cannot be ignored. While a good reputation will attract customers and establish a business’ future through boom times and bust, a bad reputation will do nothing but harm. But there is nothing to stop a business owner avoiding any future...
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In business it’s critical to build a customer base while holding on to existing ones. Knowing what consumers are looking for in every transaction is a vital part of ensuring your business stays healthy and thrives. The most successful businesses...
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