One of the facets of being successful in business is adhering to the principle of proactivity – staying ahead of the game, being prepared, having plans and strategies in place to ensure that when anything happens there is a solution...
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Nobody likes being taken for a ride, being sold misleading or faulty goods, or paying for services that aren’t up to scratch. It is well worth knowing your rights under the Consumer Guarantees Act (CGA) 1993, not only for when things go...
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You can create a beautiful, relatively low-cost shipping container home simply by adding a touch of luxury to a shipping container. If you have decided that you would prefer a shipping container home rather than a small house with basic...
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In the second part of a series on how to increase profitability by a number of simple and cost-effective methods, we take a look ways of harnessing the value and power of a customer database. No matter the size of a...
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Businesses are always looking for ways to increase profit and in this series we will be offering some tips on ways to do exactly that – without having to invest much at all. These pointers involve doing little things, that...
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Push and pull – the connection between a business and its hoped for customers. What fills the gap? What drives one toward the other? What are the most effective and easiest ways to ensure customers are actively drawn toward a...
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It was either Oscar Wilde or Donald Trump who said you never really appreciate a thing until it’s gone. For the past week, over half of Auckland’s homes have had their power supply disrupted by a vicious storm that hit...
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Reputations are organic and fluid. They can be made, unmade, and made again. But it takes real leadership in a crisis to make or break a reputation. A great case in point is the recent Australian cricket cheating scandal. Even...
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Customers are everything to a business. Not only do they generate revenue – happy customers will keep coming back and create a growing customer base through word-of-mouth and by contributing online reviews. But those reviews are far more than just...
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If ever we needed guidance on how to deal with a reputation crisis, KFC’s marketing department in the UK recently delivered an ingenious response to a potentially damaging logistics failure, that left many of KFC’s 870 restaurants without their key ingredient – chicken. ...
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