I’ve riffed on John Clarke Fred Dagg’s (John Clarke) song “We Don’t Know How Lucky We Are” before. It’s a great song and shamelessly parades all of the things that Kiwis prize about ourselves and our country, while also satirising...
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In the middle of the four week Level 4 lockdown, I, like everyone else around New Zealand, have had to confront the element of time in this new but temporary reality. I work at home as it is, so work...
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It’s day one of the four week, Level 4 lockdown and all Kiwis, except for those in essential services are at home. Together, we have been given the best chance to combat and defeat Covid-19, as it passes through every...
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For the first time we are witnessing a truly unique event that is affecting the whole world – a pandemic that is incredibly infectious and has altered the way that human beings conduct their lives, business and behaviour. Like other...
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For the past few months the dominant global conversation has been about the coronavirus (Covid-19), and while cool, rational, and informed heads should prevail to provide responses and strategies, the absolute opposite is true. Depending on what you read, or...
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Online reviews, online reputation marketing. referrals, testimonials. More than ever before we rely on the verified reviews of others to help guide the purchasing decisions we make and the choices we consider before engaging a business. I have been thinking...
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Starting up a new business is hard. It takes a lot of work and a great deal of preparation and research. The best ideas in the world, and the most skillful tradespeople, craftsmen, artisans, service providers, and product sellers, still require...
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We all want to move ahead in business, to grow, to be profitable, to create a solid foundation for the future and what is the key to that? Customers, happy satisfied customers who come back, time and time again, and...
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Not so long ago online reviews were something novel, surprising, and enigmatic. Today they are very much an accepted part of the vast majority of consumers’ experience and motivation. Even still, a number of business owners have yet to connect...
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Secure Communications Alarms & Security, based in Onehunga, Auckland is a small company with a huge focus on customer satisfaction. I spoke with owner Dave and administration manager, Clare, about the things that matter to them in business and the...
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