Posts tagged with: Auckland

In the last blog piece I wrote I featured and discussed the latest survey results into online consumer reviews by BrightLocal. Since then I’ve been pondering a question that often has me stumped – why do some businesses neglect to...
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Irish rock group, U2 were in New Zealand last week with their Joshua Tree tour – celebrating the album of the same name released in 1987. To Kiwis it’s one of their more fondly held albums, mainly because of the...
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All Blacks fans are a tough crowd and it’s getting all a little tedious. Two games against Australia in the past two weeks saw two fantastic contests– one a comprehensive, record-breaking loss for the men in black, the other a...
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Presentation is everything and more and more, online consumers are looking for particular things when they search for products and services online. If they don’t see what they are looking for, then they are moving on to another business and product....
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Every newly introduced product is going to have the odd teething problem, and Lime Scooters have proven to be no exception. Since they were released on New Zealand’s streets and pavements last year, Lime Scooters have come in for a...
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There’s been a lot of talk recently about Eden Park. The future of the stadium is in serious doubt and requires substantial financial investment and support. Auckland ratepayers are being asked to take on $40 million in existing debt and $64 million maintenance...
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Not too many years ago it was common for people to knock on your door. Encyclopedia salespeople, the Avon ladies, charities, odd jobbers, the religious – they would all come and hope to sell something or other. It is the...
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I speak to thousands of business owners each year – from sole traders with a crew of one – doing everything from the actual work, the invoicing, the quoting, the tax, the marketing, the bookkeeping, the advertising and everything else...
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Push and pull – the connection between a business and its hoped for customers. What fills the gap? What drives one toward the other? What are the most effective and easiest ways to ensure customers are actively drawn toward a...
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It was either Oscar Wilde or Donald Trump who said you never really appreciate a thing until it’s gone. For the past week, over half of Auckland’s homes have had their power supply disrupted by a vicious storm that hit...
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