Posts tagged with: consumers

Last month Comar Brunton, in conjunction with Wright Communications, released its annual index of New Zealand’s most trusted companies.  “Wright Communications’ managing director, Nikki Wright said Colmar Brunton’s polling during the COVID-19 lockdown showed many of the top performing brands...
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On Monday, 11th of May, cabinet will meet to decide whether New Zealand eases lock down restrictions and moves down to Level 2, in 48 hours. In all probability, the low number of new daily cases that we have seen...
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In the middle of the four week Level 4 lockdown, I, like everyone else around New Zealand, have had to confront the element of time in this new but temporary reality. I work at home as it is, so work...
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For the first time we are witnessing a truly unique event that is affecting the whole world – a pandemic that is incredibly infectious and has altered the way that human beings conduct their lives, business and behaviour. Like other...
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Starting up a new business is hard. It takes a lot of work and a great deal of preparation and research. The best ideas in the world, and the most skillful tradespeople, craftsmen, artisans, service providers, and product sellers, still require...
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Not so long ago online reviews were something novel, surprising, and enigmatic. Today they are very much an accepted part of the vast majority of consumers’ experience and motivation. Even still, a number of business owners have yet to connect...
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Secure Communications Alarms & Security, based in Onehunga, Auckland is a small company with a huge focus on customer satisfaction. I spoke with owner Dave and administration manager, Clare, about the things that matter to them in business and the...
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We are two weeks into a new year and a new decade and more than ever consumers are looking for one thing above all else – a viable and visible online reputation, before even thinking of contacting a business.  I...
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On Sunday the sky over various parts of New Zealand emitted a strange orange glow. The light was infused with more than just the drifting smoke particles from the catastrophic fires from across the Tasman – it was symbolic of...
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In the last blog piece I wrote I featured and discussed the latest survey results into online consumer reviews by BrightLocal. Since then I’ve been pondering a question that often has me stumped – why do some businesses neglect to...
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