Posts tagged with: customers

In 1992 the Queen defined one of the more challenging 12 months of her reign with a handy Latin phrase that summed it up perfectly – an annus horribilis (horrible year). She was referring to a string of divorces in the family,...
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Each year BrightLocal publishes the eagerly anticipated and well respected results of its annual Local Consumer Review Survey. Year in, year out, the survey affirms the supremacy of online reviews as a dominant driver of consumer choice. This year has...
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This week the very first Covid-19 vaccination was administered to a 9o year old in the UK. The Pfizer/BioNTech vaccine was created in record time and offers a real sense of hope of being able to defeat a virus that...
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Reviews are only valid and worthwhile if they are honest, transparent and real but more than that businesses need to be aware that in New Zealand, there is a legal requirement to present reviews accurately, and consequences if those obligations is not...
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The vast majority of unflattering reviews online focus on failures to deliver what was promised – whether that be for a product or a service. The substantial factor in all of this is that the uncomplimentary review is very often...
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When I wore a younger man’s clothes I dabbled with playing rugby. For most of my childhood I’d played football, or soccer, as Kiwis call it. I had my masculinity attacked. Other kids hassled me and mockingly asked if I...
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In business, growth is dependent on attracting new customers and ensuring that existing ones return. For repeat customers a significant factor is what they perceive to be the benefits of the purchases they make or in the services they commission....
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While it was surely one of the strangest election campaigns in living memory, postponed by a month because of the the Covid-19 epidemic, New Zealanders voted on Saturday (and in huge numbers beforehand) and exercised one of the most abiding elements...
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In the psychology of marketing and consumer behaviour, social proof is a concept used to describe the actions and behaviour of consumers when exposed to online stories and experiences. In essence this is an outside voice or voices expressing what...
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I’ve come to realise one very important difference between businesses that value their reputation and those that don’t. In essence it boils down to one very critical factor, that if managed correctly, garners significant returns, while if done incorrectly can be...
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