Posts tagged with: feeback

Well, if there’s anything to make anyone feel a little bit older, it’s the sooner than expected arrival of the latest installment of the Rugby World Cup. Without giving away my age, I can vividly remember trooping along to Lancaster...
Continue Reading →
Hospitality is a hard industry to work in. The customer is always right and customers are pickiest about what they eat, where  they stay, and how they are treated in the process. I’ve worked in hospitality, many years ago, and...
Continue Reading →
With every innovation comes those looking to exploit it through manipulation and fraud. Online reviews are no different and the unscrupulous go to great lengths to make money out of the sale and dissemination of fake reviews. In the UK, the Competition...
Continue Reading →
For decades, Boeing has been a leading light in the aviation industry, with a focus on technological advancement,, efficiency and safety. But in the past six months it has struck a potentially devastating issue with one of its aeroplanes after...
Continue Reading →
I was talking to a business owner the other day, and he was telling me about a recent experience where he had sighted a job and gave a customer a verbal quote. This ‘lead’ had come from a jobs board...
Continue Reading →
For years our neighbours across the ditch have laid claim to Kiwi successes and achievements – think the mighty Pavlova, Crowded House, Russell Crowe, Phar Lap, Lamingtons, and lolly cake. This year, again, they have voted our national airline their...
Continue Reading →
I was reading an article recently that discussed the exchange between raters and businesses and cited a paper by a marketing academic, who referred to it as ‘the reputation economy,’ and while that term has been around for a few...
Continue Reading →
When the Super 12 competition was being created, I was a student in Dunedin. I was raised in Christchurch and was a huge fan of Canterbury. After a few years at Otago, I developed split loyalties – between the team...
Continue Reading →
When I was a kid I used to love poring over the advertisements for toys, magic tricks, and gimmicks in the back pages of comics. There were two items that myself, and my friends coveted the most – sea monkeys and the 1000...
Continue Reading →
For a business to survive and thrive it needs to be seen – that may sound overly simplistic but it’s true. Being seen is the key to attracting customers, accruing revenue and sustaining growth. To be seen, a business has...
Continue Reading →