Posts tagged with: Google

We are two weeks into a new year and a new decade and more than ever consumers are looking for one thing above all else – a viable and visible online reputation, before even thinking of contacting a business.  I...
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On Sunday the sky over various parts of New Zealand emitted a strange orange glow. The light was infused with more than just the drifting smoke particles from the catastrophic fires from across the Tasman – it was symbolic of...
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In the last blog piece I wrote I featured and discussed the latest survey results into online consumer reviews by BrightLocal. Since then I’ve been pondering a question that often has me stumped – why do some businesses neglect to...
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For the past six years, US research organisation, BrightLocal has published the findings of its annual survey into consumer reviews. Year in and year out, the findings establish the absolute supremacy of online reviews as the primary driver of consumer behaviour and...
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It’s important to remember that reviews are a subjective opinion of a consumer’s experience of a service or product, and for other consumers reading reviews, they don’t just focus on the number of stars – they read the text of...
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It’s been a practice that a number of businesses have carried out for years, but a decision in the Auckland District Court last month puts into sharp focus the importance, and indeed, the legal requirement of presenting website reviews honestly...
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Since 2006, NoCowboys has been New Zealand’s leader in authenticated consumer reviews. With a robust and thorough feedback verification system, consumers can trust that the feedback they rely so heavily on is genuine and authenticated. For registered businesses, accumulating reviews...
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Is there anything that raises the ire of certain Northern Hemisphere rugby critics and fans more than the All Blacks’ haka? Whenever the World Cup rolls around it’s always the same, tired, ignorant, and insensitive criticisms of a tradition of...
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I read many, many articles, news stories, reports and academic papers about online consumer reviews. A casual Google search will bring up thousands of observations about the greatest consumer motivation to connect with businesses  – legitimate, authenticated online feedback. Sometimes...
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Well, if there’s anything to make anyone feel a little bit older, it’s the sooner than expected arrival of the latest installment of the Rugby World Cup. Without giving away my age, I can vividly remember trooping along to Lancaster...
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