Posts tagged with: Google

In the middle of the four week Level 4 lockdown, I, like everyone else around New Zealand, have had to confront the element of time in this new but temporary reality. I work at home as it is, so work...
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For the first time we are witnessing a truly unique event that is affecting the whole world – a pandemic that is incredibly infectious and has altered the way that human beings conduct their lives, business and behaviour. Like other...
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For the past few months the dominant global conversation has been about the coronavirus (Covid-19), and while cool, rational, and informed heads should prevail to provide responses and strategies, the absolute opposite is true. Depending on what you read, or...
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Starting up a new business is hard. It takes a lot of work and a great deal of preparation and research. The best ideas in the world, and the most skillful tradespeople, craftsmen, artisans, service providers, and product sellers, still require...
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We all want to move ahead in business, to grow, to be profitable, to create a solid foundation for the future and what is the key to that? Customers, happy satisfied customers who come back, time and time again, and...
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Not so long ago online reviews were something novel, surprising, and enigmatic. Today they are very much an accepted part of the vast majority of consumers’ experience and motivation. Even still, a number of business owners have yet to connect...
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Secure Communications Alarms & Security, based in Onehunga, Auckland is a small company with a huge focus on customer satisfaction. I spoke with owner Dave and administration manager, Clare, about the things that matter to them in business and the...
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We are two weeks into a new year and a new decade and more than ever consumers are looking for one thing above all else – a viable and visible online reputation, before even thinking of contacting a business.  I...
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On Sunday the sky over various parts of New Zealand emitted a strange orange glow. The light was infused with more than just the drifting smoke particles from the catastrophic fires from across the Tasman – it was symbolic of...
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In the last blog piece I wrote I featured and discussed the latest survey results into online consumer reviews by BrightLocal. Since then I’ve been pondering a question that often has me stumped – why do some businesses neglect to...
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