Posts tagged with: marketing

Marketing a reputation online is essential. NoCowboys’ authenticated online reviews are the difference between being seen and chosen as a business that is trustworthy, dependable, with high quality services, and products, or being invisible. Over 90% of consumers are actively...
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For the past few months the dominant global conversation has been about the coronavirus (Covid-19), and while cool, rational, and informed heads should prevail to provide responses and strategies, the absolute opposite is true. Depending on what you read, or...
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Online reviews, online reputation marketing. referrals, testimonials. More than ever before we rely on the verified reviews of others to help guide the purchasing decisions we make and the choices we consider before engaging a business. I have been thinking...
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Starting up a new business is hard. It takes a lot of work and a great deal of preparation and research. The best ideas in the world, and the most skillful tradespeople, craftsmen, artisans, service providers, and product sellers, still require...
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Not so long ago online reviews were something novel, surprising, and enigmatic. Today they are very much an accepted part of the vast majority of consumers’ experience and motivation. Even still, a number of business owners have yet to connect...
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It’s been a practice that a number of businesses have carried out for years, but a decision in the Auckland District Court last month puts into sharp focus the importance, and indeed, the legal requirement of presenting website reviews honestly...
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Since 2006, NoCowboys has been New Zealand’s leader in authenticated consumer reviews. With a robust and thorough feedback verification system, consumers can trust that the feedback they rely so heavily on is genuine and authenticated. For registered businesses, accumulating reviews...
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I read many, many articles, news stories, reports and academic papers about online consumer reviews. A casual Google search will bring up thousands of observations about the greatest consumer motivation to connect with businesses  – legitimate, authenticated online feedback. Sometimes...
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People are strange creatures – some us us miss the point entirely and some of us can never be pleased. A story I read online recently put that into stark effect – in a humorous way as well. A collection...
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A recent study in the US analysed the impact of reviews on revenue for small businesses and the results are extremely telling. Marketing and CRM software company, Womply, produced a research piece entitled “How online reviews impact small business revenue”,...
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