Posts tagged with: marketing

For years our neighbours across the ditch have laid claim to Kiwi successes and achievements – think the mighty Pavlova, Crowded House, Russell Crowe, Phar Lap, Lamingtons, and lolly cake. This year, again, they have voted our national airline their...
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I was reading an article recently that discussed the exchange between raters and businesses and cited a paper by a marketing academic, who referred to it as ‘the reputation economy,’ and while that term has been around for a few...
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When I was a kid I used to love poring over the advertisements for toys, magic tricks, and gimmicks in the back pages of comics. There were two items that myself, and my friends coveted the most – sea monkeys and the 1000...
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Sport tends to mirror the best, and the worst of real life and that is possibly its greatest attraction. Sure there’s the drama, the comebacks, the domination, the fierce contests between rivals – but I think sports is at its greatest and most dire,...
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For a business to survive and thrive it needs to be seen – that may sound overly simplistic but it’s true. Being seen is the key to attracting customers, accruing revenue and sustaining growth. To be seen, a business has...
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In 1981, New Zealand sports teams were involved in two events that have significantly shaped our sporting and cultural legacy. The first was the Springbok Tour  – where the South African rugby team’s visit to our shores deeply divided the...
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Every year at about this time, newspapers and magazines compile lists of all the things we should have seen or read about, or known about in the past 12 months. At the “dead time” between Christmas and New Year, the...
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For many of us, New Year’s Eve is the time to throw off all of the ills of the passing year and spend time with good friends and family and party like you mean it – all the while heralding...
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And so this is Christmas. Without lurching any further into the John Lennon and Yoko Ono song, I’ll just take the opening few words. And so this is Christmas. For many it’s the best time of the year, for some...
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Each year BrightLocal releases its much respected Local Consumer Review Survey. Since 2010 it has become an important tool for analysing consumer behaviour and online reviews. The 2018 survey, released this week, indicates some interesting shifts in consumer expectations regarding...
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