Posts tagged with: marketing

I read many, many articles, news stories, reports and academic papers about online consumer reviews. A casual Google search will bring up thousands of observations about the greatest consumer motivation to connect with businesses  – legitimate, authenticated online feedback. Sometimes...
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People are strange creatures – some us us miss the point entirely and some of us can never be pleased. A story I read online recently put that into stark effect – in a humorous way as well. A collection...
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A recent study in the US analysed the impact of reviews on revenue for small businesses and the results are extremely telling. Marketing and CRM software company, Womply, produced a research piece entitled “How online reviews impact small business revenue”,...
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Cricket is a marvellous game. It’s a contest of skill, patience, aptitude and derring do. It’s also sometimes as cruel as all hell. The final of this year’s World Cup saw the Kiwis and England play out what well may...
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Hospitality is a hard industry to work in. The customer is always right and customers are pickiest about what they eat, where  they stay, and how they are treated in the process. I’ve worked in hospitality, many years ago, and...
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Yesterday a Christchurch man was sentenced to 21 months in jail for disseminating the video posted to Facebook by the perpetrator of the March Mosque attacks. His conviction has raised issues and questions about hate speech and free speech and...
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A story in recent weeks got me thinking about the nature of our human species and the ways our evolution appears to be falling behind the fearsome speed of technological innovation. Be warned – this piece contains no spoilers but will...
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For years our neighbours across the ditch have laid claim to Kiwi successes and achievements – think the mighty Pavlova, Crowded House, Russell Crowe, Phar Lap, Lamingtons, and lolly cake. This year, again, they have voted our national airline their...
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I was reading an article recently that discussed the exchange between raters and businesses and cited a paper by a marketing academic, who referred to it as ‘the reputation economy,’ and while that term has been around for a few...
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When I was a kid I used to love poring over the advertisements for toys, magic tricks, and gimmicks in the back pages of comics. There were two items that myself, and my friends coveted the most – sea monkeys and the 1000...
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