Posts tagged with: online marketing

A recent story in the New Zealand Herald highlighted the huge pitfalls in the US owned search engine monopoly’s review practices. Google reviews are not monitored, they are not screened, and they are difficult to remove if manipulated. This can lead...
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Last month Comar Brunton, in conjunction with Wright Communications, released its annual index of New Zealand’s most trusted companies.  “Wright Communications’ managing director, Nikki Wright said Colmar Brunton’s polling during the COVID-19 lockdown showed many of the top performing brands...
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Working at home is by no means a new thing but it has certainly increased due to necessity over the past few months, in the new, Covid-19 reality. Mainly to curb infection and to maintain productivity and functionality, businesses that...
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On Monday, 11th of May, cabinet will meet to decide whether New Zealand eases lock down restrictions and moves down to Level 2, in 48 hours. In all probability, the low number of new daily cases that we have seen...
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In the middle of the four week Level 4 lockdown, I, like everyone else around New Zealand, have had to confront the element of time in this new but temporary reality. I work at home as it is, so work...
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For the past six years, US research organisation, BrightLocal has published the findings of its annual survey into consumer reviews. Year in and year out, the findings establish the absolute supremacy of online reviews as the primary driver of consumer behaviour and...
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A recent study in the US analysed the impact of reviews on revenue for small businesses and the results are extremely telling. Marketing and CRM software company, Womply, produced a research piece entitled “How online reviews impact small business revenue”,...
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Etiquette is a strange concept. While some would think that there was a right way of doing something, based on their own notion of manners or social niceties, others will have an entirely different point of you and will act...
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Hospitality is a hard industry to work in. The customer is always right and customers are pickiest about what they eat, where  they stay, and how they are treated in the process. I’ve worked in hospitality, many years ago, and...
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Yesterday a Christchurch man was sentenced to 21 months in jail for disseminating the video posted to Facebook by the perpetrator of the March Mosque attacks. His conviction has raised issues and questions about hate speech and free speech and...
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