Posts tagged with: reputation marketing

I worked in the hospitality industry in various capacities when I was much younger and while I loved being in a kitchen, I quickly worked out that I didn’t quite have the patience or the quick thinking required to be...
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Late last year, or nearly a week ago, former Australian cricket captain, Steve Smith was named test player of the decade by the ICC (International Cricket Council). Now, don’t get me wrong, Smith is a fantastic cricketer, with an incredible record...
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Each year BrightLocal publishes the eagerly anticipated and well respected results of its annual Local Consumer Review Survey. Year in, year out, the survey affirms the supremacy of online reviews as a dominant driver of consumer choice. This year has...
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Reviews are only valid and worthwhile if they are honest, transparent and real but more than that businesses need to be aware that in New Zealand, there is a legal requirement to present reviews accurately, and consequences if those obligations is not...
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The vast majority of unflattering reviews online focus on failures to deliver what was promised – whether that be for a product or a service. The substantial factor in all of this is that the uncomplimentary review is very often...
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When I wore a younger man’s clothes I dabbled with playing rugby. For most of my childhood I’d played football, or soccer, as Kiwis call it. I had my masculinity attacked. Other kids hassled me and mockingly asked if I...
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Since last Wednesday when the US held elections for president, congress and half of the senate, as well as a myriad of other public positions, the world has focused on the results as they came in, in fits and starts,...
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In business, growth is dependent on attracting new customers and ensuring that existing ones return. For repeat customers a significant factor is what they perceive to be the benefits of the purchases they make or in the services they commission....
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It’s certainly been the strangest year most of us have experienced and much of how we go about our lives has changed. The Covid-19 pandemic has dominated our thoughts and actions and there is every sign that we still have...
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While it was surely one of the strangest election campaigns in living memory, postponed by a month because of the the Covid-19 epidemic, New Zealanders voted on Saturday (and in huge numbers beforehand) and exercised one of the most abiding elements...
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