NoCowboys is a dynamic internet directory of thousands of service businesses across New Zealand but with many advantages over traditional business directories. It is free to use for all consumers.
NoCowboys incorporates a powerful search engine which enables potential customers to search for businesses based on name, location or category. Additionally, past customers are invited to rate businesses they have used in the categories of reliability, value for money, quality of work and communication. They are also able to leave comments should they wish. This type of feedback is an essential tool for attracting new business as it enables your potential customers to see how your past customers rated your service.
Of course, customer feedback and word of mouth referrals have long been a primary source of new work for small and large businesses alike. Indeed, we've all hired tradespeople and other service businesses based on the recommendations of those we know. However, No Cowboys provides a simple and effective way of collecting and recording customer ratings thereby enabling you to make use of that feedback on an ongoing basis and potential customers to quickly assess the performance of your business and staff.
In this respect, NoCowboys has significant advantages over more traditional directories which tell potential customers very little about the businesses which advertise in them.
Furthermore, as Peter Townsend, Chief Executive of the Canterbury Employers' Chamber of Commerce, was reported in the "Press" on September 25, 2006 as saying, internet directories like NoCowboys.co.nz are "...the way of the future." Service businesses which embrace attributes such as honesty, transparency and customer satisfaction have everything to gain from inviting feedback as potential customers will search out those businesses that are prepared to stand behind their customer service record and reputation.
This is probably the question that we get asked about most often and we agree that everyone using NoCowboys.co.nz must be able to have confidence in the rating system. We have accordingly developed a sophisticated and multi-layered system to protect against abuse of the system:
Direct feedback from your customers is an invaluable tool in many respects. Your business may employ staff who you depend upon to serve your customers and maintain your hard-earned reputation. Feedback posted about your business on NoCowboys is a great way of determining which members of your team are doing a fantastic job and which ones may be letting the side down. You are immediately in a position to identify any issues and respond as you consider appropriate.
NoCowboys is also a useful business development tool for your business. Direct customer feedback will help you identify what aspects of your service are most important to your customers. For example, raising your prices may have an immediate detrimental impact on your "value for money" rating. Conversely, you may discover that your customers are not particularly price-sensitive provided they receive prompt and reliable service. Such feedback is the most timely and reliable method of assessing the impact of changes you make to your business.
A registered NoCowboys’ profile page sells your business through text, images and video. You can link to any social media you use – and include logos of any professional bodies or organisations you are a member of.
Your profile can be tailored to suit what you do and where you want you work. It is the perfect marketing tool.
Unregistered businesses are basic and have little benefit.
To find out more about the ways that NoCowboys can grow your business, go here: Why register?
To register your business with NoCowboys go here: Sign up to NoCowboys