- How do I choose the right business for the job?
- What are registered businesses on NoCowboys.co.nz?
- What are Customer Preferred businesses on NoCowboys.co.nz?
- How do I rate a business on NoCowboys.co.nz?
- How do I add a business that is not already on your database?
- My customer rating is marked "Not authenticated". How do I authenticate it?
- What about giving you my email address? Will it be kept safe? Will I get spam?
- Tell me more about the NoCowboys customer rating system. How do I know that customer ratings are genuine?
- What can NoCowboys.co.nz do for my business?
- I'm unhappy about a rating left for my business on NoCowboys.co.nz. What can I do?
- I want to know more about another issue which you haven't included here.
1. How do I choose the right business for the job?
It's simple and it's free! Just click on the Browse all categories
link on the left bar and choose the category that you are looking for from the category list.
Alternatively, you can enter it into the search box on the left pane.
Then choose the appropriate geographical area. Businesses on NoCowboys.co.nz are selected according to
the areas that they service. Accordingly, for example, there may be less plumbers serving the
whole of the Auckland Region than the total of those serving only the North Shore City,
Auckland City, Waitakere City and other areas within the Auckland Region.
Your search on NoCowboys.co.nz will first display Customer Preferred businesses (see below)
then Registered businesses and finally unregistered businesses servicing the area you have chosen.
The only exception to this rule is suburb level searches (in other words, the most refined area searches).
The first group of businesses shown will be those physically located in the particular area,
followed by Customer Preferred businesses (see below) then Registered businesses and finally
unregistered businesses servicing that area.
Note however, that if you search on the name of a business, all businesses meeting your search
criteria will be listed in alphabetical order to assist you in locating the
particular business you were looking for.
Remember to tell any businesses you contact that you saw them on NoCowboys.co.nz.
This will help ensure that you receive premium service.
2. What are registered businesses on NoCowboys.co.nz?
Registered businesses are businesses which have chosen to be actively involved with NoCowboys.co.nz.
They have not simply been added to our database by their customers or anyone else.
We encourage you to support registered businesses because they have embraced the principle that
meeting their customers' expectations is critical to the success of their business.
Registered businesses are prepared to stand behind their customer service record and
their reputation and welcome your customer rating on NoCowboys.co.nz after completion
of the job. These are the sort of businesses that you want carrying out your work!
Registered businesses are marked "Registered" and appear in blue in NoCowboys
If you want to know more about registering your business with NoCowboys.co.nz, view our Why register page.
3. What are Customer Preferred businesses on NoCowboys.co.nz?
"Customer Preferred" businesses are registered businesses which have 10 or more reviews, minimum overall
customer rating of 85% and the latest review less than 4 months old. Consequently, these
businesses have a proven ability to meet their customers' expectations on a
consistent and sustained basis. Customer Preferred businesses are marked "Customer Preferred", appear in
multiple blues and always at the top of NoCowboys search lists. They are displayed in random order.
4. How do I rate a business on NoCowboys.co.nz?
It's really easy! First, find the business that has carried out work for
you. The quickest way to do this is to type the business name (or part of it) into
one of the search boxes on the site. Alternatively, you can search by
category and area on the home page of NoCowboys.co.nz or by clicking on the
Browse all categories link on the left bar.
Once you have found the right business, click on the name of the business to
open its NoCowboys webpage. Then click on the "Rate us now" button and
enter your rating. Thanks for helping to make NoCowboys.co.nz a better resource for everyone.
5. How do I add a business that is not already on your database?
If you can't find the business that you want to rate in our
database, please enter it here (you only have to enter
the name and phone number of the business). The business will be added to
the NoCowboys website right away, and you can rate it just like any other
business. All businesses added in this way are subsequently verified by us
to complete the necessary area and category details.
6. My customer rating is marked "Not authenticated". How do I authenticate
Your rating can only be authenticated by e-mail. Provided you enter your
email address when you post a rating, we will send a confirmation e-mail to
that address which will include a link you can click on to authenticate the
rating. Until you click on that link, your rating will be marked "Not
authenticated" and will not be taken into account in the overall score of
the particular business. Authentication is important because it
establishes that a particular rating has been left by someone with a
functional email address and also enables us to more effectively monitor and
prevent abuse of the ratings system (see below for more information).
Please rest assured that your email will be kept private. We confirm that
we will not sell it, publish it on the site or provide it to the business
7. What about giving you my email address? Will it be kept safe? Will I get
We understand your concerns and hate spam as much as you do. We will only
use your e-mail address to communicate with you regarding NoCowboys.co.nz.
In particular, we will not publish, sell or use your email address for any
other purpose. You will never receive spam from NoCowboys and your email
address will not be published on the NoCowboys website or provided to the
8. Tell me more about the NoCowboys customer rating system. How do I know
that customer ratings are genuine?
This is probably the question that we get asked most often and we agree that everyone using
NoCowboys.co.nz must be able to have confidence in the rating system. We have accordingly
developed a sophisticated and multi-layered system to protect against abuse of the system:
- First, as mentioned above, ratings can either be left on an authenticated or unauthenticated basis.
If authenticated, we generate an email link to the customer who clicks on the link to authenticate
his/her email address. The email address is not published on the site but is nonetheless
retained by us for the limited purposes set out below. We find that people are encouraged
to be fair and responsible if they have authenticated their feedback by reference to their
email address as this process removes the element of complete anonymity. Unauthenticated
ratings are posted but clearly marked as such and do not count towards the overall score
for the particular business. As unauthenticated ratings are left anonymously, readers give
them relatively little weight.
- Second, our system constantly monitors the email addresses of people posting ratings and
prevents more than one authenticated rating being left for the same business from the one
email address. This prevents one individual posting multiple positive or negative comments about
a particular business in the absence of a legitimate explanation (such as using the same
business on more than one occasion).
- Third, our system tracks and records the IP addresses of users to help identify
those who might be opening a number of different email addresses from the same
computer and leaving different ratings under them. Again, duplicate ratings are
deleted in the absence of a legitimate explanation.
- Fourth, should a business have reason to believe that a rating has not been left
by a genuine customer, we will send an email to the individual concerned requesting
evidence that they were a customer of the business in question, such as a copy of
the quote, invoice or receipt. Pending the provision of that evidence, the rating
is removed. If this material cannot be produced, the rating will not be reinstated.
If it is produced, the rating will be reinstated on the basis that legitimate
customers are entitled to express their opinion even though the business may not agree
with it. However, the business will be advised by email that the rating has been reinstated.
- Fifth, all businesses have the public right of reply to ratings left for them which
enables them to respond appropriately. We find that visitors to NoCowboys are generally
understanding of the fact that some customers may be difficult and unreasonable and
are not concerned by poor ratings left by such individuals. Often visitors to NoCowboys
are impressed by the responsible manner in which complaints are dealt with by the business
- Finally, the more ratings left for businesses on the site, the less the likelihood of one
or more individuals skewing the feedback system. We encourage everyone visiting the site
to rate any service businesses they have used. Every rating posted improves the usefulness
of NoCowboys.co.nz to all users. We also invite all businesses to ask their satisfied customers
to rate them on NoCowboys.co.nz. This enables businesses to record word-of-mouth referrals
from their happy customers and use them as a powerful marketing tool. To assist businesses
in doing this, we offer stickers in the format below which can be added to invoices or other
communication with customers. A downloadable electronic version is also available to registered
businesses. Registered businesses can also make use of our email rating request form which
enables customers to rate them quickly and easily.
9. What can NoCowboys.co.nz do for my business?
Read more about NoCowboys.co.nz or read over the reasons why you should register your business.
10. I'm unhappy about a rating left for my business on NoCowboys.co.nz. What can I do?
NoCowboys.co.nz takes its position as New Zealand's leading trade and service consumer
protection site very seriously. For that reason, we cannot simply remove customer ratings
that businesses and tradespeople may think are unfair or unwarranted. We are also unable to
become involved as an an arbitrator of disputes arising between businesses and their customers.
However, we understand that receiving a negative rating on NoCowboys is very upsetting for many
businesses and tradespeople. Here's what you can do about it:
- Whether you are registered with us or not, you can question whether the person rating your
business was a genuine customer of yours. If you are registered with us, simply login to
your business profile, click on the 'Ratings' link and next to each rating is a button
'Query authenticity'. By clicking on this button, we will immediately remove the rating and
send an email to the rater asking for evidence that they used you (such as an invoice, statement,
or similar). The rating will not be reinstated unless that evidence is provided to us. If it is
reinstated, you will be informed by us by email. If you are not registered with us, just
send us a message
and we will institute the same process for you.
- If the person rating you is clearly a customer of yours, they are entitled to their point
of view, no matter how unfair it might seem to you. However, you are entitled to a full
right of reply whether you are registered with us or not. We find that visitors to NoCowboys
are often more impressed with the manner in which a business responds to criticism or complaint
than they are with a blemish-free record of positive ratings. Most visitors will also readily
acknowledge the unreasonableness of those people posting an obviously unfair rating. If your
business is registered with us, simply login to your profile, click on the 'Ratings' link and
click the 'Reply' button next to the rating in question. If your business is unregistered, just
send us a short reply.
- Only comments associated with ratings are permitted and can only be posted if you have engaged
this business to work for you. Comments in isolation aren't allowed as they are impossible to verify.
- If the rating is defamatory, completely irrelevant to the service provided or does not reflect
the terms of a judgment or arbitral decision obtained by the parties, we are likely to exercise
our editorial discretion to remove it. That may require us to refer it to the NoCowboys legal
division. If the rating you are concerned about falls into this category, let us know.
- Smother any negative ratings with many more positive ones. NoCowboys always displays ratings
in order of date with the most recent at the top. Visitors to the site pay most attention
to recent ratings and your overall score in making their hiring decision. The more positive
ratings you have, the better your overall score and the less relevant the odd poor rating
becomes. Registered businesses can use our email rating request tool which makes it quick
and easy to continue generating ratings from customers.
11. I want to know more about another issue which we haven't included here?
Send your question to us. We will
respond as soon as possible.